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Which university? A study of the influence of cost and information factors on Scottish undergraduate choice

Publication type
Briggs,S.; Wilson,A;. (2007) Which university? A study of the influence of cost and information factors on Scottish undergraduate choice . Journal of Higher Education Policy and Management, 29 (1). pp. 57-72.

Abstract

Explores, through a survey of first year students, how undergraduate choice of institution may be influenced by information supplied by universities and by 'cost of package'. Found that information and marketing strategies may need to be re-examined.
Publication type:
Article
Theme(s) and sub-theme(s):
Student experience > Information needs of students
Student experience > Reasons for study and choice of course
Authors:
Briggs,S.; Wilson,A;
Publication title:
Journal of Higher Education Policy and Management
Official URL:
Reference number:
SCEE211
Summary deposited on:
13 Jun 2007
See also:
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